How to build a website that people love


by Courtney Lears


It's amazing to me how much time your average blogger will spend promoting their site on other sites and forums, but fail to give people a reason to stay on the blog once they get there. I've always thought it was more cost effective to keep existing visitors and readers instead of constantly chasing new people. Here are a few ideas on how to do it.

There's nothing worse than when you go to a blog and the latest post on the homepage is from a year ago. To me it pretty much invalidates everything this blogger has to say, just because they clearly don't care about the blog anymore. You really need to have a new post at least once a week.

At the same time it's not enough just to have new posts, they have to be up to date on what's happening your market (whatever your blog is about). If all your posting is generic ideas that could still apply 12 months ago how relevant is your blog to people today? People on the net are obsessed with keeping up to date on what they are interested in, if they can rely on you to be the first to know then success will be yours.

Too much information is nearly as bad as too little in my opinion. If you want people to use your site in an effective way then you need to order your content so it makes sense. Don't have 100 posts on your homepage, spit everything into categories and also have a "best posts" section so people can find you most popular work.

Blogging is all about interaction, it's the only way people can feel they have a real connection with the guy writing the posts. So answer any questions people have in the comments fast, also you can bet if one person has asked the question then there are a hundred more who are thinking it.

So those are my best ideas for creating a blog that really works (and hopefully makes money). Let me know if they worked for you.




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