Making Impactful Presentations - The Art of Persuasion


by Yuki Sano


Are you spinning your wheels re-creating new PowerPoint files every time you make a presentation? Do you want to shorten a presentation without creating a new one or trying to keep track of multiple versions of a presentation? Just hide extra slides which you can always restore for future presentations.

PMS Color Printing has become very popular due to its set number of colors (500; based on colors that many companies suggested in studies that were conducted by the process's founding company) and, the way in which many software companies and manufacturers of printers have implemented those particular colors; or, at least a way for them to be used and recognized.

The Hide Slide option in PowerPoint customizes your presentation and adds flexibility so you can reduce the length and timing of a presentation without creating a new presentation, add slides to backup data and answer audience questions, or provide additional information when time allows.

Full Color Process Printing is, (without refute) the industry standard. You may know it as "CMYK". (The initials "CMYK" stand for: Cyan, Magenta, Yellow and Black, respectively). These four colors (for the most part), when blended, used and printed; manage to cover nearly any color/color coordination that you may desire. And, due to many different factors, this particular process costs less than PMS. While there seems to be a distinctive hue for every primary color within the PMS method, a user of PMS is limited, while; Full Color Process Printing's primary colors are meant to be blended and to keep your presentation folders from not being restricted by an unchangeable, set number of colors for your company presentation folders! This is a rhetorical question but, "Do you really want to be stuck with a finite number of colors that you are 'allowed' to use in your folders?"

Full Color Process Printing has also expanded beyond its beginnings; in a way that truly benefits those who wish to creatively represent their brand. Hues of particular colors that you may not find within the CMYK palette can be created for you and added to your printing job! Also, varnishes and metallics are commonly used in "4CP" that expand your possibilities even larger!

In closing, the full color process is the best choice for every consumer. There is more versatility with this method. It is much easier to render older (RGB) images to CMYK than it is to convert them to PMS. Whether you design you materials or decide to have that area handled by a design firm, the most-used (and best) design programs are very much CMYK-based.

A far-larger amount of printing companies use presses that have been coordinated for CMYK than for PMS; making your images more 'permanent'; i.e. reproducing materials through a different printing company at a later date will be much easier. (As a side-note: if you have a high-quality printer in your office that you use for promotional correspondence - take a gander at the ink cartridges - they are likely "CMYK").

Printing Hidden Slides When you print a presentation in any version of PowerPoint, the default choice is to print hidden slides. Open the Print dialog box (another shortcut, Ctrl + P works here too) to see this selected option at the bottom. Including hidden slides for your own printouts can be helpful. Make sure to turn off this option, however, if you are printing out handouts for your audience. The Hide Slide icon will not display on printed handouts for presentations which include hidden slides. Grab control of your PowerPoint presentations and build in more flexibility with hidden slides.




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