Search Engine Optimization Hype Log
You can find a huge amount of hype inside the Search engine optimization industry probably because it is a techno field plus is very competitive so everyone is attempting eyebrow everyone else and get the upper edge.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimization playing field.
Yes Search engine optimisation can be specialized but only usually while you got it drastically wrong from the outset - your website that is. If you did not employ an Search engine optimization advisor to provide you with the run down BEFORE you started building the chances are you wound up with a web site punctured with a zillion Search engine optimisation holes. These websites normally takes some fixing without a doubt. Most web designers know nothing about SEO and what they do know they rarely put into action due to the fact they aren't requested to by you! Not employing a great Search engine optimisation consultant is like developing a three storey residence without having an architect and engineer and expecting the contractor to get it right - no way.
I come across a good Search engine optimisation site once in every 100 web sites. This is a weak track record for web-developers. Every other single web site is a ship filled with holes sinking in the lower zones of page 196 of Google!
So aside from adding some vibrant pros to this piece I suppose I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google uses inbound links a lot at the moment to judge a sites popularity. However, it is now quite simple to generate inbound links of high quality in large amounts to unbalance the ranking game. Google knows it's got to find a way to balance this out. When it does, most people's position will come crashing towards the floor overnight.
On the other hand, Google always wants Good quality content - the very best it can show. Should you have this, then because content is the only reason why we have search engines in the first place, your site will usually flourish no matter what twists and turns Google puts its search engine algorithms through.
By no means ever overlook that content rules inside the Search engine optimization jungle. Forget at your peril.
We battled to get content material on clients sites for so long until we built it into our Search engine optimization ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their websites weekly and gain ranking results from it seeing it is SEO optimised as well.
Your content delivery engines needs to be well tuned
Don't believe that you can merely add content to a webpage and miss out on the platform you're adding it to. Google wants to be sure that the content material is not only the best for the keyword and key phrase requested, but it also provides one of the best user experience. So ensure you cross your T's and dot your Search engine optimization eyes when it comes to ensuring your site delivers the best experience such as performing these :
Make certain your server is quick - Google a short while ago added this one - upgrade today if it takes too long to load your pages
Make sure ALL images have ALT tags WITH purposeful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical problems (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at least 300 words of meaningful textual content on any page - the more the better for Google
Make sure that if you are utilizing a CMS that the URL's are fixed so only words appear (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your website (maybe you have a flash site), then at least add a blog attached to your website - this helps a whole lot
When you next renew your current domain, renew not less than 3 years - of course longevity shows maturity and increases trust
Inbound links and more inbound links
And lastly do not cease back-linking. Right now it's the powerhouse for Search engine optimization but do not rely on this for the long term.
So I hope this has helped 'de-hype' a few of the Search engine optimization materials available and assisted you along the Search engine optimization highway a little bit further.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimization playing field.
Yes Search engine optimisation can be specialized but only usually while you got it drastically wrong from the outset - your website that is. If you did not employ an Search engine optimization advisor to provide you with the run down BEFORE you started building the chances are you wound up with a web site punctured with a zillion Search engine optimisation holes. These websites normally takes some fixing without a doubt. Most web designers know nothing about SEO and what they do know they rarely put into action due to the fact they aren't requested to by you! Not employing a great Search engine optimisation consultant is like developing a three storey residence without having an architect and engineer and expecting the contractor to get it right - no way.
I come across a good Search engine optimisation site once in every 100 web sites. This is a weak track record for web-developers. Every other single web site is a ship filled with holes sinking in the lower zones of page 196 of Google!
So aside from adding some vibrant pros to this piece I suppose I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google uses inbound links a lot at the moment to judge a sites popularity. However, it is now quite simple to generate inbound links of high quality in large amounts to unbalance the ranking game. Google knows it's got to find a way to balance this out. When it does, most people's position will come crashing towards the floor overnight.
On the other hand, Google always wants Good quality content - the very best it can show. Should you have this, then because content is the only reason why we have search engines in the first place, your site will usually flourish no matter what twists and turns Google puts its search engine algorithms through.
By no means ever overlook that content rules inside the Search engine optimization jungle. Forget at your peril.
We battled to get content material on clients sites for so long until we built it into our Search engine optimization ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their websites weekly and gain ranking results from it seeing it is SEO optimised as well.
Your content delivery engines needs to be well tuned
Don't believe that you can merely add content to a webpage and miss out on the platform you're adding it to. Google wants to be sure that the content material is not only the best for the keyword and key phrase requested, but it also provides one of the best user experience. So ensure you cross your T's and dot your Search engine optimization eyes when it comes to ensuring your site delivers the best experience such as performing these :
Make certain your server is quick - Google a short while ago added this one - upgrade today if it takes too long to load your pages
Make sure ALL images have ALT tags WITH purposeful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical problems (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at least 300 words of meaningful textual content on any page - the more the better for Google
Make sure that if you are utilizing a CMS that the URL's are fixed so only words appear (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your website (maybe you have a flash site), then at least add a blog attached to your website - this helps a whole lot
When you next renew your current domain, renew not less than 3 years - of course longevity shows maturity and increases trust
Inbound links and more inbound links
And lastly do not cease back-linking. Right now it's the powerhouse for Search engine optimization but do not rely on this for the long term.
So I hope this has helped 'de-hype' a few of the Search engine optimization materials available and assisted you along the Search engine optimization highway a little bit further.